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Axe Rolls Out First Womens Scent in Anarchy Collection

Axe Rolls Out First Women’s Scent in Anarchy Collection

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By: TOM BRANNA

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What’s the pink one in the middle? Axe launched a limited edition fragrance for women in its new Anarchy collection. • Axe—a brand that’s been focused on helping young men smell better so they can attract women—is going after the fairer sex once again, but in an entirely new way. The Unilever brand has rolled out a new collection called Anarchy, which will include the usual SKUs for men, but also a new body spray fragrance for women. Anarchy For Him and For Her are the first-ever pair of...

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